Write emails that coaches actually read
The steps to make sure they scroll all the way to the end
Most recruiting emails fail the 30-second test.
Not because the player is untalented. Not because the email is badly written. Because it sounds exactly like the 40 other emails that coach received this week.
Same opening. Same bio dump. Same “I love your school’s balance of academics and athletics.”
We see the font change where you swapped in our name. We notice when the coach name and the school name don’t match. We can tell when you wrote to everyone, which means you wrote to no one.
The emails we remember are different. They show us you actually watched our games. They sound like a real person, not a recruiting robot. They include the right information in the right order so we can get everything we need in 30 seconds.
I built a system for writing those emails.
It’s called the 6-Part Email Framework, and it’s the backbone of my new toolkit: Emails Coaches Actually Read.
Here’s what’s inside:
The 6-Part Email Framework — the structure that works for almost every recruiting situation, from first contact to handling an offer.
20 situation-specific templates — including the moments families feel most stuck:
Handling Silence / Lack of Response
Asking About Financial Aid / Scholarship
Final Push / Last Chance
Respectfully Declining Offer
After Receiving Offer
Injury / Setback Update
...and 14 more covering everything from first contact to summer training updates, all in an easy-to-access Notion database:
These aren’t scripts. If you copy-paste them, your emails will sound like everyone else who bought this product. They’re frameworks - they show you the structure, the key elements, the flow. You still have to sound like yourself.
That’s the whole point. Authenticity beats polish every time.